Business · Sri Lanka Bureau
CDB launches exclusive wealth management service with premium Mastercard offering
Citizens Development Business Finance PLC has unveiled its CDB Private Wealth proposition, targeting high-net-worth individuals with an elevated financial and lifestyle experience. The launch was marked by the introduction of a World Mastercard Metal Credit Card tailored for affluent customers.
LSN Sri Lanka ·
Citizens Development Business Finance PLC (CDB) formally launched its CDB Private Wealth proposition at an event held on 11 and 12 September at the Royal Colombo Golf Club, signalling a significant expansion of its premium financial services offerings. The initiative represents a strategic milestone in the lender's efforts to serve Sri Lanka's affluent and high-net-worth customer segments with specialized wealth management solutions. The launch was accompanied by the introduction of a World Mastercard Metal Credit Card, designed to complement the enhanced financial propositions offered under the Private Wealth banner. The CDB Private Wealth proposition aims to deliver tailored banking services, investment opportunities, and lifestyle benefits to customers meeting the bank's criteria for high-net-worth classification. The move reflects intensifying competition among Sri Lankan financial institutions to capture premium customer segments and expand their wealth management capabilities in an increasingly competitive banking landscape.