Celebrity philanthropist's pandemic hunger initiative funded over 3 million meals

Culpo established More Than a Mask in May 2020 as the COVID-19 pandemic intensified economic hardship and food insecurity across communities. The initiative combined mask sales with strategic partnerships to generate funds for meal distribution, addressing an urgent humanitarian need as lockdowns and job losses left millions struggling to access basic nutrition.

Through collaboration with Feeding America, a major hunger relief network, the campaign successfully funded the provision of over 3 million meals to food-insecure individuals and families. The direct partnership leveraged both Culpo's platform and Feeding America's established distribution infrastructure to ensure efficient delivery of assistance to those most severely impacted by pandemic-related economic disruption.

Building on the initiative's early success, Culpo expanded her philanthropic reach through a partnership with retail brand Express. This collaboration generated additional donations directed toward multiple charitable organizations, reflecting Culpo's commitment to sustained community support beyond the immediate pandemic crisis.

Culpo's charitable work reflects a broader family tradition of philanthropic engagement. The initiative demonstrated how celebrity platforms and corporate partnerships could be mobilized to address acute social needs, contributing meaningfully to food security efforts during a period of heightened vulnerability for vulnerable populations.