Celebrity Traitors contestant Maya Jama donates prize money to UK children's charity

Jama, who was eliminated during the finale of Celebrity Traitors, committed £83,500—equivalent to her potential prize purse—to the charity supporting children across the United Kingdom facing economic hardship and abuse. The presenter announced the donation through social media, underscoring her commitment to supporting vulnerable populations despite her exit from the competition.

Action for Children works across the UK to provide assistance to youngsters navigating various challenges including poverty, neglect, and domestic violence. The organisation delivers targeted interventions and long-term support to improve outcomes for at-risk youth.

Jama's philanthropic gesture aligns with a broader trend among Celebrity Traitors participants toward charitable giving. Fellow contestants Sebastian Croft and Romesh Ranganathan similarly directed their winnings to separate charitable organisations, reflecting a widespread commitment among the show's celebrity participants to leverage their platform for social benefit.

The Celebrity Traitors format, adapted from an internationally successful Dutch television programme, brings together public personalities who compete while attempting to identify hidden "traitors" among their group. The show has gained considerable viewership across multiple markets, establishing itself as a popular entertainment format combining strategic gameplay with interpersonal dynamics.