Chinese Brands Sever Ties with Mbappe Over Mao Zedong Remarks

Kylian Mbappe's commercial partnerships in China have evaporated following controversial remarks about Mao Zedong, China's founding communist leader. Several Chinese brands announced they were ending sponsorship agreements with the French international football player, marking a significant blow to his lucrative Asian marketing ventures.

The incident highlights the sensitivities surrounding historical figures in Chinese popular culture and commerce. Comments perceived as disrespectful toward Mao Zedong, a revered but polarizing figure in Chinese history, can trigger strong public reactions and prompt companies to distance themselves from individuals involved.

Mbappe, one of world football's biggest stars, has built a substantial endorsement portfolio across Asian markets. The termination of Chinese brand partnerships represents a material loss of income and influence in one of the world's largest consumer markets, where foreign athletes typically command premium sponsorship fees.

The episode underscores the commercial risks international celebrities face when their public statements intersect with cultural or historical sensitivities in different markets. For multinational brands operating in China, rapid distancing from controversial figures is often standard practice to protect market access and brand reputation.

Photo: Kylian Mbappé celebrates during France v Sweden at the 2026 FIFA World Cup, June 2026. Bryan Berlin via Wikimedia Commons (CC BY-SA 4.0).