World · India Bureau
Cleartrip Launches Customisable Holiday Packages for Indian Travellers
Online travel platform Cleartrip is moving away from standardised holiday offerings, introducing packages that allow travellers to personalise their trips according to individual preferences and budgets. The initiative aims to give holidaymakers greater control over their travel experiences.
LSN India ·
Cleartrip, one of India's leading online travel platforms, has rolled out a new feature enabling travellers to customise holiday packages rather than accepting pre-designed itineraries. The move addresses growing demand from Indian consumers seeking more flexibility and personalisation in their leisure travel arrangements.
The customisable packages allow users to select destinations, accommodation types, activities, and duration based on their specific requirements and financial constraints. Travellers can mix and match components to create holidays tailored to their preferences, moving beyond the one-size-fits-all approach that has traditionally dominated the holiday package market.
The platform's initiative reflects broader shifts in consumer behaviour, with increasing numbers of Indian travellers preferring experiences designed around their individual interests rather than generic offerings. By providing tools for self-directed trip planning, Cleartrip seeks to enhance customer satisfaction while remaining competitive in an evolving travel technology landscape.
The customisation feature is available across domestic and international destinations, with options spanning budget to premium accommodations and varied activity categories. Industry observers note that such personalised travel solutions are gaining traction among Indian holidaymakers seeking greater control and authenticity in their travel experiences.