Consumer durables demand rebounds during Navratri season, grows 25-30% YoY

The consumer durables sector has shown a marked recovery during the Navratri festive season, reversing the slower-than-expected demand witnessed during Ganesh Chaturthi celebrations earlier in the month. Sales figures indicate year-on-year growth in the 25-30% range during this peak purchasing period, signaling renewed consumer interest in discretionary purchases.

The pickup in demand follows the traditional pattern of elevated spending during major Hindu festivals, when households typically upgrade appliances and electrical products. Industry observers attribute the recovery to both seasonal buying patterns and growing consumer confidence heading into the year-end festive quarter.

Among brands, LG and Polycab India have emerged as preferred choices among Indian consumers shopping for consumer durables during this period. The strong performance of these players reflects sustained brand preference in what remains a competitive and price-sensitive market segment across the country.

Market analysts suggest the Navratri momentum may set a positive tone for consumer discretionary spending through the remainder of the festive season, though overall performance will depend on sustained purchasing power and consumer sentiment in subsequent weeks.