Controversial posters promote Hindu-owned businesses ahead of Bengal Durga Puja

Posters bearing slogans such as 'Eat biryani at a Hindu shop' and 'Buy puja articles from Hindu shops' have emerged across West Bengal in the run-up to the annual Durga Puja celebrations. The campaign has drawn attention amid ongoing communal sensitivities in the region, with the messaging appearing to encourage preferential patronage of Hindu-owned commercial establishments.

The Hindu Jagaran Manch, the organization behind the initiative, has sought to clarify the nature of the posters, stating that the messaging should not be interpreted as a binding directive or call for boycotts. Instead, representatives have characterized the effort as a voluntary appeal to community members to support businesses within their own communities during the festive season.

The emergence of such posters reflects broader debates about religious identity and economic participation in parts of India. Durga Puja, one of Bengal's most significant festivals, traditionally sees heightened commercial activity across food, retail, and religious goods sectors. The timing of the campaign ahead of these celebrations has intensified discussion about communal relations and consumer choices in the state.

Authorities have noted the posters' circulation but have not indicated any formal action at this stage. The incident underscores ongoing tensions around identity-based consumer activism in the region.