Business · Philippines Bureau
Cordillera Festival seeks tourism revival amid economic headwinds
The fifth Cordillera Festival of Festivals showcased indigenous cultural performances across the mountain region as local authorities move to sustain tourism revenue. The celebration coincided with Indigenous Peoples Month amid mounting economic pressures from rising fuel and food costs.
LSN Philippines ·
BAGUIO CITY — Cultural delegations from throughout the Cordillera region performed traditional dances and showcased indigenous heritage during the festival celebration held Saturday, drawing both local residents and weekend visitors to the highland city. The fifth edition of the Cordillera Festival of Festivals highlighted the region's diverse cultural traditions while serving as a platform to promote tourism development.
Organizers emphasized the festival's role in maintaining visitor interest and economic activity in the Cordillera as the region faces mounting economic challenges. Rising fuel and food prices have strained both household budgets and business operations across the area, making tourism promotion increasingly critical to local livelihoods.
The festival's timing with Indigenous Peoples Month underscored efforts to preserve and celebrate the cultural identity of highland communities while positioning the region as an attractive destination for domestic and international travelers. Cultural performances and traditional demonstrations offered visitors insights into the distinct customs and heritage of various Cordillera ethnic groups.
Photo: A student cultural group performs a Cordillera ethnic dance during a parade in Baguio City, February 2024. Bsbt osas via Wikimedia Commons (CC BY-SA 4.0).