Coty Acquires Majority Stake in Kylie Cosmetics for $600 Million

Coty Inc., a major player in the global beauty and cosmetics industry, acquired a controlling 51 percent stake in Kylie Cosmetics in 2019 for $600 million, according to deal details. The acquisition represented a major investment in the celebrity-backed brand, which had gained significant market traction since its 2015 launch.

Kylie Cosmetics built its reputation primarily through its signature lip kit product line, which gained widespread popularity among consumers across multiple markets. The brand leveraged social media and influencer channels to establish a strong consumer base and develop a loyal following in the competitive cosmetics sector.

The 2019 acquisition by Coty provided the beauty brand with expanded resources, distribution networks, and operational expertise. Coty, which owns numerous established beauty brands, sought to capitalize on the growing demand for celebrity-backed cosmetics and the brand's strong digital-first business model.

The deal reflected the increasing commercial value of influencer-led beauty brands and demonstrated investor confidence in the cosmetics market's growth trajectory. The acquisition allowed Kylie Cosmetics to scale its operations while maintaining its brand identity and market positioning.