Culture & Entertainment · Vietnam Bureau
Culinary scene emerges as key draw for Phu Quoc tourism
Phu Quoc is leveraging its gastronomic offerings to attract international visitors, with three-quarters of global travellers citing Michelin-rated establishments as a factor in destination selection. The island's culinary profile has gained prominence alongside its natural appeal and recent Condé Nast recognition.
LSN Vietnam ·
The role of food in shaping travel decisions has grown significantly, according to a 2025 study by EY examining dining's influence on global tourism patterns. The research found that 74% of international travellers consider the availability of Michelin Guide-featured restaurants and dishes when selecting destinations, indicating a shift toward culinary experiences as primary motivators for travel.
Phu Quoc has capitalised on this trend amid broader efforts to strengthen its position as a premium destination. The island's recent recognition in Condé Nast's global island rankings has reinforced its appeal to affluent international visitors. Investment in hospitality infrastructure, including tourism projects supported through APEC funding mechanisms, has enabled the development of dining establishments catering to discerning international palates.
The convergence of Phu Quoc's natural attractions, emerging gastronomy scene, and infrastructure development presents an opportunity to extend visitor stays and increase per-capita spending. Regional authorities are increasingly viewing food tourism as a complementary strategy to heritage and leisure offerings, positioning culinary experiences as ambassadors for broader destination marketing efforts. This multifaceted approach targets travellers seeking integrated experiences that combine landscape, culture, and cuisine.