Dallas Cowboys retain NFL's most valuable franchise crown for 20th year

The Dallas Cowboys have extended their dominance atop the NFL's most valuable franchises list, securing the top spot for two decades running, according to Forbes' latest annual valuation report released on Wednesday. The Texas-based team's sustained lead underscores the enduring commercial appeal of one of American sports' most recognisable brands. Forbes' comprehensive assessment of all 32 NFL franchises demonstrates the league's robust financial health and the escalating valuations of professional American football properties. The milestone reflects the Cowboys' strong performance in revenue generation, fan engagement, and media rights across multiple platforms. The comprehensive valuation also reveals a significant milestone for the entire league: every franchise now carries a minimum valuation of US$8 billion, reflecting the substantial growth in the value of NFL teams over recent years. This expansion in franchise values underscores the league's global reach and its position as one of the world's most lucrative sports competitions. The valuations factor in revenue streams including ticket sales, broadcasting rights, corporate partnerships, and merchandise, which have all contributed to the dramatic increase in franchise values across the board.