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Data breach exposes personal details of over 23,500 Simba customers

A significant data security incident has compromised the personal information of more than 23,500 customers of Simba, with sensitive details including names, identification numbers, mobile numbers and email addresses exposed.

LSN Singapore · 27 September 2026

Data breach exposes personal details of over 23,500 Simba customers

The breach has raised fresh concerns about data protection practices among online retailers operating in the region. The compromised dataset includes a range of personally identifiable information that could potentially be exploited for identity theft, phishing attacks or other fraudulent activities.

Customers whose information was affected include those identified by their legal names, national ID numbers, contact phone numbers and registered email addresses. The exposure of such comprehensive personal data presents significant risks to the affected individuals.

Simba has not yet issued a public statement regarding the incident or disclosed details about how the breach occurred or when it was discovered. The company's response to the data exposure and any remedial measures being implemented remain unclear.

The incident underscores ongoing vulnerabilities in data security across the e-commerce sector in South and Southeast Asia. Cybersecurity experts have repeatedly warned businesses to strengthen their defenses against increasingly sophisticated data theft operations.

Affected customers are advised to monitor their accounts closely for suspicious activity and consider placing fraud alerts with relevant authorities, particularly given the nature of the exposed identification information.