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Delhi HC notes Bombay Shaving Company removes disputed Gillette ad

Bombay Shaving Company has removed advertisements and references to court proceedings from platforms under its control in an ongoing dispute with Gillette, the Delhi High Court has recorded.

LSN India · 17 September 2026

Delhi HC notes Bombay Shaving Company removes disputed Gillette ad

The Delhi High Court has noted that Bombay Shaving Company (BSC) has taken down the advertisement and references to previous litigation from its digital platforms in a matter involving the multinational grooming company Gillette.

During proceedings, BSC informed the court that it had removed the disputed content from all platforms under its direct control. The company's submission was recorded by the bench, marking a development in the long-running dispute between the two grooming firms.

The removal of the advertisement and litigation references comes as the legal matter continues to be heard by the court. Details regarding the specific nature of the dispute and the content that prompted the action remained part of the court's proceedings.

The case reflects ongoing intellectual property and advertising disputes within India's competitive grooming and personal care products sector, where companies frequently engage in litigation over product claims and marketing practices.