World · India Bureau
Dhanteras Shopping Peak Window Opens Today; Auspicious Timing Announced
Shoppers in India are being advised to take advantage of Abhijit Muhurat on Dhanteras, considered the most auspicious time for purchases during the festival. The window offers approximately 68 minutes for buying gold, silver, and other valuables.
LSN India ·
Dhanteras 2026 will see its second major auspicious buying window open today with the Abhijit Muhurat, traditionally considered the most favorable time for shopping during the festival dedicated to wealth and prosperity.
The Abhijit Muhurat will remain active from 11:48 a.m. to 12:56 p.m., providing devotees with a 68-minute window to complete their purchases. This narrow timeframe has prompted financial advisors and merchants to encourage early preparation to maximize purchases during this period.
Dhanteras, which marks the beginning of the Diwali festival season, is one of India's most significant shopping occasions. Millions of households purchase precious metals, utensils, and other items during this period, believed to usher in good fortune and prosperity. The festival holds particular importance for those in the jewelry and retail sectors, who typically experience substantial sales uplift during the two-day celebration.
Experts recommend that shoppers finalize their shopping lists in advance and visit merchants early to avoid last-minute rushes during the auspicious window, ensuring smooth transactions and quality purchases.