Disney+ to raise US subscription price by 13% to $27.50 monthly

The Walt Disney Company is set to increase the monthly subscription fee for Disney+ in the United States by 13 per cent to $27.50, effective September 23, according to multiple sources. The price adjustment affects the service's premium ad-free tier, marking another significant increase in the cost of accessing Disney's extensive catalogue of entertainment content. The new pricing brings Disney+'s premium offering into closer alignment with Netflix's comparable subscription plans, as streaming services continue to navigate the balance between subscriber growth and profitability. Disney has previously raised prices for Disney+ as it has sought to improve margins while investing in original content production. The company has not yet made an official public announcement regarding the increase. The latest adjustment comes amid broader industry trends of streaming platforms reassessing their pricing strategies in response to market competition and changing consumer demand. Subscribers will have the opportunity to adjust their service level or cancel before the increase takes effect, depending on their subscription status.