World · India Bureau
E-commerce firms boost workforce as festive shopping season approaches
Major Indian e-commerce and logistics companies are accelerating recruitment to handle the anticipated surge in consumer demand during the festive season. Industry players including Meesho and Amazon have announced significant job creation drives across their operations.
LSN India ·
E-commerce and logistics companies operating in India are ramping up hiring efforts ahead of the festive shopping season, capitalizing on the traditional surge in consumer spending during year-end celebrations.
Meesho, the social commerce platform, has set an ambitious target to enable employment opportunities exceeding 10 lakh positions across its network. The expanded workforce is expected to support the company's operations during the peak demand period, strengthening its supply chain and delivery capabilities.
Amazon has similarly made substantial commitments to its Indian workforce, creating more than 160,000 seasonal employment opportunities across its integrated operations network in the country. These positions span warehousing, logistics, customer service, and delivery functions, reflecting the company's preparation for heightened shopping activity.
The hiring surge underscores the growing importance of the festive season to India's e-commerce sector, which drives a significant portion of annual sales during this period. Companies are prioritizing rapid workforce expansion to ensure efficient order fulfillment and maintain service quality amid projected volume increases.
Industry observers note that the employment drive also reflects broader expansion in logistics and supply chain infrastructure across India's e-commerce ecosystem, as companies compete to capture a larger share of festive season demand.