EDB, SriLankan Airlines partner to promote Sri Lanka Expo 2027

The Export Development Board (EDB) is spearheading a promotional campaign for Sri Lanka Expo 2027 in partnership with SriLankan Airlines, positioning the event as a cornerstone initiative to enhance Sri Lanka's international standing and economic prospects. The collaboration combines the EDB's investment promotion expertise with the airline's extensive global network to maximise reach among potential investors, businesses, and visitors.

Sri Lanka Expo 2027 is envisioned as a premier international platform designed to showcase the country's economic opportunities, sectoral capabilities, and investment potential to global audiences. Through the partnership, SriLankan Airlines will leverage its route network and passenger base to promote the event, while the EDB will coordinate promotional activities targeting key markets across South and Southeast Asia.

The initiative reflects efforts to position Sri Lanka as a competitive investment destination in the post-pandemic era. By combining trade promotion with aviation marketing, the partnership seeks to drive visitor arrivals, secure foreign direct investment commitments, and strengthen business-to-business connections ahead of the 2027 event.

The EDB and SriLankan Airlines will conduct joint promotional activities across multiple markets, with the airline incorporating expo messaging into its customer communications and marketing campaigns. Officials indicated the collaboration would extend to business delegations, industry seminars, and roadshow events designed to build awareness among key stakeholder groups.