Business · India Bureau
Emami's BoroPlus enters infant care market with FromMaa product line
The diversification marks Emami's foray into India's rapidly expanding baby-care sector, valued at over Rs 40,000 crore. The new FromMaa range will be distributed through major e-commerce channels.
LSN India ·
Emami Limited has announced its entry into the infant care segment through the launch of FromMaa, a dedicated baby-care product line under its BoroPlus brand portfolio. The move represents a strategic expansion for the company as it taps into one of India's fastest-growing consumer categories.
India's baby-care market has demonstrated strong momentum, with valuations exceeding Rs 40,000 crore and sustained growth trajectory. The sector encompasses a range of products including skincare, hygiene, and wellness items tailored for infants and young children. FromMaa has been designed to address specific requirements of this demographic segment.
The FromMaa range will be made available through e-commerce platforms, aligning with shifting consumer purchasing patterns in the country. This distribution strategy enables the company to reach a broad base of digitally-engaged parents and caregivers across urban and semi-urban markets.
The launch reflects Emami's broader strategy to diversify its product portfolio beyond its established dermatological and personal care segments. BoroPlus, traditionally recognized for its antiseptic and skincare properties, is being leveraged as the parent brand for this new venture, building on established brand recognition and consumer trust in the company's offerings.