Business · India Bureau
Emraan Hashmi's 'Rooh' Gets New Production Partners for 2027 Release
Producer Kumar Taurani has joined the Hindi-language film project, which will release across Hindi, Tamil and Telugu markets in 2027. The addition marks a significant development in the multi-language production.
LSN India ·
Producer Kumar Taurani has come on board actor Emraan Hashmi's upcoming film 'Rooh', expanding the project's production team ahead of its theatrical rollout. The development underscores growing industry interest in the multi-language venture as production gathers momentum.
The film is being positioned for release across three major regional markets—Hindi, Tamil and Telugu—signalling an ambitious distribution strategy targeting audiences across South and Southeast Asian territories. This multi-language approach reflects the changing landscape of Indian cinema, where productions increasingly target cross-regional viewership to maximize commercial potential.
'Rooh' is scheduled to arrive in theatres in 2027, giving the production team considerable time for post-production refinement and marketing preparation. The involvement of Taurani, a seasoned producer in Indian cinema, suggests the project has secured adequate backing for its ambitious scope and multi-territory release plans.
The collaboration between Hashmi and the expanded production unit aligns with ongoing trends of established actors and producers joining forces to create commercially viable content for diverse markets across the Indian subcontinent.