Ex-IAS officer launches grassroots party ahead of 2027 UP elections

Divya Mittal, a former IAS officer, has announced the launch of Jan Neeti Bharat, positioning the new political outfit to participate in the 2027 Uttar Pradesh state elections. The move marks Mittal's entry into electoral politics following her administrative career.

Outlining the party's campaign strategy, Mittal emphasized that Jan Neeti Bharat lacks the financial resources for conventional mass media campaigns and large-scale advertising operations. Instead, the party intends to adopt a decentralized, community-driven approach to reach voters across the state.

The organization plans to transform individual households into campaign hubs and mobilize supporters as grassroots campaigners. This door-to-door strategy aims to establish direct contact with voters and build organizational strength through volunteer participation rather than paid marketing initiatives.

The announcement reflects a growing trend among new entrants to Indian politics seeking to establish presence through localized engagement rather than capital-intensive campaigns. Jan Neeti Bharat's approach signals an attempt to build momentum from the ground level ahead of the 2027 state polls in India's most populous state.