Film Body Urges Fair Screen Distribution After Major Show Cuts

The All India Cine Workers Association (AICWA) has formally sought an inquiry into the sharp curtailment of theatrical screenings for the independent film 'Pyre', alleging that show counts have dropped by approximately 75 percent. The reduction coincided with the theatrical release of 'Ramayana', raising questions about screen allocation practices in the Indian film industry.

The workers' body has highlighted concerns that smaller, independent productions face systematic disadvantages when competing with major releases for theatre availability. AICWA contends that such disparities limit opportunities for filmmakers outside the mainstream commercial cinema framework and restrict audience choice in multiplexes across the country.

The association has urged multiplex operators and theatre chains to adopt more equitable screen distribution policies that provide fair representation for films of varying scales and budgets. Industry observers note that screen allocation decisions have long been a contentious issue, with independent producers frequently citing challenges in securing adequate theatrical space.

The matter underscores broader industry debates regarding exhibition practices and the balance between commercial blockbusters and independent productions in India's cinema ecosystem. AICWA's intervention signals growing pressure on stakeholders to establish more transparent and balanced screening practices that do not unduly favor any single film or production category.