Culture & Entertainment · India Bureau
Flipkart expands logistics network ahead of festive shopping season
E-commerce major Flipkart is strengthening its supply-chain infrastructure to handle increased demand during the upcoming festive period. The company's logistics arm Ekart is adding significant storage capacity and expanding its delivery network into smaller towns.
LSN India ·
Flipkart's logistics division Ekart is undertaking a substantial infrastructure expansion to support faster delivery services during the festive season. The move includes the addition of 14 million cubic feet of storage space and 900 new delivery hubs across its network.
The expansion is designed to enable same-day delivery services in remote and semi-urban regions, a key competitive advantage during peak shopping periods when consumer demand surges. By increasing warehouse capacity and extending its last-mile delivery network, Ekart aims to reduce delivery times and improve service reliability in underserved markets.
The logistics push comes as e-commerce companies prepare for heavy order volumes during the festive months, a critical revenue period for the industry. Enhanced supply-chain capabilities allow retailers to promise faster fulfillment, a factor increasingly influencing consumer purchasing decisions.
Ekart's expansion reflects the broader push by Indian e-commerce players to strengthen their logistics infrastructure as competition intensifies. The focus on reaching smaller towns and rural areas underscores the industry's strategy to capture growth in India's less developed markets, where logistics challenges have historically limited online shopping adoption.