Flipkart gears up to enter food delivery market with new service

Flipkart is moving closer to entering India's competitive food delivery sector with plans to roll out a dedicated food ordering service, according to reports of ongoing internal testing. The e-commerce giant has engaged thousands of employees in pilot operations to refine the platform before a wider market launch.

The service would integrate food ordering capabilities directly into the Flipkart app, enabling customers to browse restaurants and place food orders alongside their existing shopping activities. This unified platform approach aims to leverage Flipkart's established user base and logistics infrastructure to streamline the delivery experience.

The entry of Flipkart into food delivery marks another expansion by the Walmart-owned company beyond traditional e-commerce. Should the service launch as planned, it would introduce fresh competition to a market currently dominated by Zomato and Swiggy, which have established significant market shares and delivery networks across India.

The timing of Flipkart's food delivery launch remains unclear, though the scale of testing suggests the company is working toward a formal rollout in the coming months. Industry analysts note that established e-commerce platforms are increasingly diversifying into hyperlocal delivery services to capitalize on existing customer relationships and logistics capabilities.