Former advertising executives turn California orchard into thriving agritourism destination

The couple made a significant career pivot, leaving the advertising industry to pursue agricultural entrepreneurship in California's apple country. They purchased the 16-acre property and invested approximately $1 million in developing the land, including converting a barn loft into their residence.

Sierra Cider now operates as a comprehensive agritourism venture, offering visitors multiple attractions beyond traditional cider production. The farm features a working petting zoo, seasonal pumpkin patch, and cider tasting rooms, positioning itself as a destination for family outings and recreational visits.

The transition from corporate work to farm operations presented considerable challenges for Bailey and Tiel, who balanced the demands of business establishment with ongoing property renovations. The couple navigated the complexities of shifting from their previous professional environment to the operational realities of agricultural enterprise.

Despite initial uncertainties surrounding their venture, the farm has established itself as a popular regional attraction. The combination of agricultural production and hospitality services has proven successful in drawing families and children, validating the couple's decision to pursue their alternative livelihood in farming.