Sport · Singapore Bureau
Former Euroleague chief cautions clubs on NBA partnership terms
The former head of Europe's top basketball competition has warned clubs against ceding governance to the NBA in any future collaborative venture. The cautionary remarks come as the American league explores expansion into European markets.
LSN Singapore ·

Jordi Bertomeu, who previously led the Euroleague, has advised European basketball clubs to retain autonomy in dealings with the NBA's proposed European league initiative. Speaking to international media, Bertomeu emphasised that any partnership framework should preserve club authority over strategic decisions and long-term direction.
The warning highlights concerns within European basketball circles about maintaining competitive independence while engaging with the world's most commercially powerful basketball entity. Bertomeu's guidance suggests that clubs should carefully structure any collaborative arrangements to avoid surrendering operational control or decision-making authority to external parties.
The NBA has signalled intentions to establish a presence in European basketball markets, creating potential opportunities for collaboration with established competitions. However, the prospect of greater American involvement has raised questions about governance structures and how existing European competitions would operate under new arrangements.
Bertomeu's remarks underscore a broader tension between capitalising on potential commercial benefits and preserving the institutional autonomy that has defined European basketball competitions. His counsel suggests that clubs should approach such partnerships from a position of strength, negotiating terms that protect their interests and competitive standing.