World · India Bureau
From Founder's Vision to Global Empire: The Victoria's Secret Story
Victoria's Secret has grown into a multi-billion rupee intimate apparel powerhouse since its 1977 founding, though the brand's journey has been marked by both spectacular success and personal tragedy.
LSN India ·

Victoria's Secret, now valued at approximately 450 crore rupees, traces its origins to 1977 when Roy Raymond established the intimate wear retailer with a simple yet revolutionary concept: making lingerie shopping accessible and comfortable for men purchasing gifts for their partners.
The brand gained international prominence through its iconic fashion shows, featuring elaborate runway presentations and premium collections that captured global attention. Celebrity appearances, including high-profile models wearing luxury statement pieces valued at crores, have cemented the brand's status as a fashion phenomenon and cultural touchstone.
However, Raymond's personal story took a tragic turn, casting a shadow over the company's early success. The founder's life ended in devastating circumstances, marking a poignant chapter in the brand's history.
The transformation of Victoria's Secret from a niche concept into a global retail empire owes much to Leslie Wexner, whose strategic leadership and business acumen propelled the company to unprecedented heights. Under Wexner's direction, Victoria's Secret expanded internationally, diversified its product lines, and established itself as a dominant force in the intimate apparel market.
Today, Victoria's Secret remains a defining name in fashion and retail, representing both the triumph of visionary entrepreneurship and the complex legacy of those who built it.