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Gold purity guide: choosing the right carat for your jewellery

Indian consumers often face confusion when selecting between 14, 18 and 22-carat gold for jewellery purchases. While higher carat ratings indicate greater purity, the ideal choice depends on the specific piece and its intended use.

LSN India · 19 October 2026

Gold purity guide: choosing the right carat for your jewellery

Gold jewellery shoppers in India frequently encounter three primary carat options, each representing a different level of purity and composition. The carat system measures the proportion of pure gold in an alloy, with 24 carat representing 100 percent pure gold.

22-carat gold contains approximately 91.7 percent pure gold, making it highly pure and traditionally popular for investment pieces and heirloom jewellery. However, its softness can make it susceptible to damage during daily wear. 18-carat gold, comprising 75 percent pure gold, offers a stronger composition by combining gold with other metals, providing better durability for frequently worn items such as rings and bracelets. 14-carat gold contains just 58.3 percent pure gold but delivers superior hardness, making it ideal for intricate designs and pieces subject to regular handling.

The choice between these options should align with purchasing intentions and usage patterns. Those investing in jewellery for its bullion value may prefer 22-carat gold's higher purity. Daily-wear ornaments benefit from the enhanced durability of 18 or 14-carat varieties. Each carat level carries corresponding price differences, with 22-carat commanding premium rates due to its superior purity and investment appeal.

Consumers should verify hallmarking certificates from certified assayers when purchasing gold jewellery, ensuring the stated carat rating matches the actual composition and protecting against substandard alloys.