Google enhances personalisation tools across Search, Discover and News

Google is broadening its personalisation capabilities across its core products, giving users greater control over the information they see on Search, Discover and Google News platforms. The expansion enables users to curate their experience by selecting preferred news sources, topics of interest and content types that align with their preferences.

The move reflects the company's broader strategy to enhance user engagement by making its services more relevant to individual needs. Users will now have more granular controls to filter and customise their feeds, ensuring that the content displayed matches their specific interests and information consumption patterns.

The personalisation tools are accessible through user settings across the three platforms, allowing seamless management of preferences. Google has indicated that these enhancements aim to help users discover content more efficiently while reducing exposure to topics they are less interested in.

The expansion comes as tech companies face increasing pressure to provide users with greater transparency and control over their data and the content algorithms recommend. The development is particularly significant for Indian users, who constitute a substantial portion of Google's global user base and have diverse information needs across regional and national topics.