Government launches consumer awareness quiz with cash prizes for Indians

India's Department of Consumer Affairs, in collaboration with the MyGov portal, has introduced Jago Grahak Jago Quiz 2026 as part of broader efforts to strengthen consumer awareness across the country. The initiative aligns with government campaigns to empower citizens with knowledge about their rights in the marketplace and mechanisms for seeking redressal against unfair practices.

The quiz format presents participants with ten questions covering various aspects of consumer protection, including purchasing rights, product safety standards, and complaint resolution procedures. By answering correctly, citizens stand to win financial rewards, creating an incentive-based model for widespread participation and engagement with consumer education materials.

The Jago Grahak Jago campaign, which translates to "Wake Up Consumer," has been a flagship government program aimed at promoting consumer literacy and encouraging informed purchasing decisions. The 2026 edition builds on previous iterations of the campaign, leveraging digital platforms to reach a broader demographic across urban and rural areas.

The initiative comes amid increasing focus on protecting Indian consumers in an expanding digital marketplace. Officials view the quiz as a practical tool to disseminate information about consumer protection laws, warranty claims, and the role of consumer commissions in addressing disputes. The MyGov platform's integration enables seamless participation and real-time result tracking for interested citizens.