Gujaratis turn to IV therapy before Navratri festivities begin

Medical practitioners in Gujarat report a notable uptick in patients seeking pre-Navratri IV therapy sessions, with individuals spending between several hundred to several thousand rupees on intravenous hydration and vitamin supplements. The procedure, which delivers fluids and nutrients directly into the bloodstream, has become increasingly popular among those planning to participate in extended garba dancing and other Navratri celebrations.

Clinics attribute the trend to a combination of factors, including the physically intensive nature of garba and dandiya raas performances, the fasting practices associated with Navratri, and a broader shift toward preventive health measures among middle and upper-income groups. Practitioners suggest that IV therapy helps combat dehydration, fatigue, and nutrient depletion caused by long hours of dancing and reduced food intake during the festival.

While medical professionals acknowledge the potential benefits of hydration therapy, some caution against overreliance on such treatments. They emphasize that adequate sleep, balanced nutrition, and natural hydration through water and electrolyte-rich foods remain the foundation of good health during the demanding festival season.

The phenomenon reflects larger consumer health trends across urban India, where wellness services and preventive therapies have witnessed growing acceptance and expenditure in recent years.