Sport · Singapore Bureau
Haaland takes legal action against Norwegian airline over image rights
Manchester City striker Erling Haaland has initiated legal proceedings against Norwegian Air Shuttle over the airline's use of his likeness on social media. The dispute centres on a photograph featuring an aircraft decorated with the footballer's distinctive ponytail.
LSN Singapore ·
The Norwegian football sensation has filed suit against the budget carrier following what his legal representatives describe as unauthorised use of his image for commercial purposes. The airline had posted a social media photograph showcasing a plane bearing a painted representation of Haaland's recognisable hairstyle, a signature element of the player's public appearance.
According to reports, Norwegian Air Shuttle subsequently removed the image from its social media platforms, though the airline has not publicly disclosed the reasons for the withdrawal. The incident has drawn attention to ongoing disputes over athlete image rights and their commercial exploitation in the digital age.
Haaland, who transferred to Manchester City in 2022, has become one of football's most prominent figures globally. The case underscores the increasing vigilance among high-profile athletes regarding the protection of their personal brand and likeness in marketing and promotional activities.
The legal action reflects broader concerns within professional sports regarding intellectual property rights and the distinction between brand association and unauthorised commercial use. Neither party has made extensive public comment on the specifics of the dispute or potential settlement discussions.