World · India Bureau
Half of Indian homebuyers plan purchases within two years, survey shows
A new survey reveals that 50% of prospective homebuyers in India are targeting property acquisitions within the next two years, with the ₹50 lakh to ₹1.5 crore price bracket emerging as the most attractive segment. The data offers insights into buyer preferences for property types and construction status in the evolving residential market.
LSN India ·
Half of India's prospective homebuyers are planning to enter the market within the next 24 months, according to recent market research, signaling sustained demand in the residential sector despite economic headwinds. The survey identifies the ₹50 lakh to ₹1.5 crore price range as the optimal sweet spot for purchasers, reflecting the continued appeal of mid-to-premium segment properties across major metropolitan and emerging urban centers.
The findings underscore distinct buyer preferences shaping residential development strategies going forward. Properties in the two and three-bedroom configurations dominate buyer wish lists, accounting for a significant share of intended purchases. The research also reveals meaningful divergence in construction preferences, with portions of the market favoring ready-to-occupy homes while others remain open to under-construction projects offering flexibility and pricing advantages.
Market analysts attribute the two-year purchase timeline to several factors, including improved housing finance availability, moderate inflation expectations, and pent-up demand from delayed property acquisitions. The concentration of buyer interest within a specific price band suggests developers and real estate firms are increasingly focusing on this segment to capture growing market share.
The survey results provide real estate stakeholders with actionable intelligence for product development and marketing strategies as the residential sector navigates evolving consumer expectations and competitive dynamics in 2026 and beyond.