Hallmark Alone Not Enough: What to Check When Buying Gold

Purchasing gold jewellery in India requires more than simply checking for the '916' hallmark, according to guidelines from the Bureau of Indian Standards (BIS), the country's official standards-setting body.

The '916' marking indicates that gold jewellery contains 91.6 per cent pure gold, but consumers face significant risk if they use this single marker as their sole verification method. Counterfeit hallmarks and substandard jewellery remain persistent problems in India's gold market, making it essential for buyers to adopt a more comprehensive approach to authentication.

The BIS recommends multiple checks before finalizing any gold purchase. These include verifying that the jeweller holds proper BIS certification, examining the jewellery's weight and purity certificate, and requesting independent testing from authorized assay offices when in doubt. Buyers should also ensure that proper documentation accompanies their purchase, detailing the exact purity level and weight of the item.

Consumers are advised to purchase gold jewellery only from registered and certified vendors who maintain transparent pricing structures and provide written guarantees. Additionally, requesting a detailed invoice that specifies the hallmark, weight, and making charges protects buyers in case of future disputes or resale.

India's gold market handles substantial daily transactions, making regulatory compliance and consumer awareness critical for maintaining market integrity and protecting individual investments in this precious metal.