World · Singapore Bureau
Hao Open Foods to expand BHC Chicken chain across Vietnam
Singapore-based Hao Open Foods plans to establish up to 120 BHC Chicken outlets throughout Vietnam over the next decade, targeting major urban centres across the country.
LSN Singapore ·
Hao Open Foods, a regional food and beverage operator, has outlined an ambitious expansion strategy for its BHC Chicken brand in Vietnam, with plans to open a minimum of 50 outlets and potentially up to 120 locations over the coming ten years.
The expansion will focus on major cities across Vietnam, positioning BHC Chicken to capture a larger share of the country's growing fast-casual poultry market. The phased rollout reflects the company's confidence in Vietnam's consumer spending trends and the rising demand for international restaurant concepts in urban areas.
The move comes as regional quick-service restaurant operators increasingly target Southeast Asian markets, where rising middle-class incomes and urbanisation are driving growth in the casual dining segment. Vietnam's young population and expanding cities present significant opportunities for established food concepts seeking geographic diversification.
Details regarding specific locations, investment timelines, and franchise models for the expansion have not yet been disclosed. The company has not announced whether outlets will operate as company-owned facilities or through franchise partnerships.