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Hidden Costs Lurk Behind No-Cost EMI Festive Offers

While no-cost equated monthly installment schemes offer an attractive way to purchase electronics and appliances during the festive season, consumers need to be aware of additional charges that can significantly increase the actual cost of their purchases.

LSN India · 13 October 2026

No-cost EMI options have become increasingly popular during India's festive shopping season, allowing buyers to spread payments for smartphones, televisions, refrigerators and other high-value items across multiple months without apparent interest charges. However, financial experts caution that the schemes often conceal costs that can erode the savings consumers expect.

Processing fees represent one of the primary hidden expenses associated with no-cost EMI arrangements. These administrative charges, typically levied at the time of purchase, are often not prominently disclosed in promotional materials. Additionally, late payment penalties can quickly accumulate if customers miss even a single installment deadline, negating the financial benefits of the scheme.

Consumers considering no-cost EMI options should carefully review all terms and conditions before committing to a purchase. Key considerations include the actual processing fee percentage, penalty structures for delayed payments, and the total amount payable across all installments when these charges are factored in. Many retailers and financial institutions require shoppers to provide credit card details or undergo credit checks as part of the approval process.

Financial advisors recommend comparing no-cost EMI offers against outright cash purchases and traditional financing options. While the schemes can be beneficial for managing cash flow during peak shopping periods, consumers who can afford immediate payment may find it more economical to avoid the additional charges altogether. Reading the fine print remains essential to making an informed purchasing decision.