Ho Chi Minh City targets premium foreign investment with lifestyle appeal

Ho Chi Minh City officials are intensifying efforts to compete for premium foreign direct investment, recognizing that attracting quality FDI requires more than competitive tax incentives and modern infrastructure.

The city's strategic advantages extend to creating conditions that appeal to international experts and their families, officials said. Market size, existing infrastructure, and investment incentives remain foundational strengths, but the capacity to offer a desirable lifestyle has emerged as a critical differentiator in the competition for quality capital.

Vietnam has updated its tax policies and investment environment to accommodate foreign enterprises, with fewer than 200 FDI companies currently subject to the global minimum tax. These policy adjustments, combined with infrastructure improvements, have strengthened the country's position as an investment destination.

As competition for foreign investment intensifies across the region, Ho Chi Minh City is banking on a comprehensive approach that addresses both business fundamentals and quality-of-life factors to secure long-term partnerships with multinational enterprises and attract the skilled workforces they require.