Politics · Malaysia Bureau
Hyrox approval conditional on removal of beer sponsorship: minister
Malaysia's Youth and Sports Minister Dr Taufiq Johari has indicated that approval for next month's Hyrox event hinges on organisers withdrawing beer-related sponsorships. The minister said the application remains under review.
LSN Malaysia ·
Youth and Sports Minister Dr Taufiq Johari has made clear that organisers of the Hyrox obstacle course race must sever ties with beer sponsors if they seek government approval for the event scheduled next month. The conditional stance reflects the ministry's concerns regarding alcohol promotion at the sporting event. Dr Taufiq indicated that the event application is currently under consideration by his ministry, with the sponsorship issue forming a key part of the assessment process. The Hyrox series, a global fitness competition featuring teams running through obstacle courses, has become increasingly popular across Asia. The minister's position suggests the government is willing to support the event provided organisers comply with requirements regarding commercial partnerships and alcohol-related branding.