Business · Malaysia Bureau
Hyrox Malaysia clarifies Carlsberg has no involvement in KL race
Organisers of the international fitness competition have dismissed reports of beer company sponsorship for next month's Kuala Lumpur event, stating that no alcoholic beverage firms will be involved in the race.
LSN Malaysia ·
Hyrox Malaysia has moved to clarify its sponsorship arrangements ahead of the upcoming Kuala Lumpur edition of the global fitness competition, confirming that Carlsberg will not be associated with the event.
The clarification addresses earlier reports linking the beer manufacturer to the race scheduled for next month in the capital. A spokesperson for the local organising committee emphasised that no involvement from alcoholic beverage companies would feature in the event.
Hyrox is an international obstacle race and fitness competition that has expanded rapidly across Asia in recent years, attracting participants seeking a challenging endurance experience combining running, functional fitness movements, and obstacle navigation.
The Kuala Lumpur edition will proceed with its current sponsorship partnerships, which align with the competition's brand values and appeal to the fitness community across Malaysia.