World · India Bureau
Hyundai launches Bayon compact SUV at Rs 9.99 lakh in India
South Korean automaker Hyundai has introduced the Bayon, a new mid-size sport utility vehicle positioned as the company's second offering in the competitive compact SUV segment. The vehicle arrives at a starting price of Rs 9.99 lakh, targeting India's growing preference for affordable yet feature-rich SUVs.
LSN India ·
Hyundai Motor India has expanded its SUV portfolio with the launch of the Bayon, a compact utility vehicle designed to cater to the evolving preferences of Indian buyers seeking value and practicality. The Bayon enters a crowded segment where multiple manufacturers compete for consumer attention with similar pricing and positioning strategies.
With a starting price of Rs 9.99 lakh, the Bayon slots into Hyundai's lineup as the brand's second dedicated mid-size SUV offering, supplementing its existing portfolio in this category. The model represents the automaker's strategy to capture market share in a segment that has witnessed substantial growth over recent years as Indian consumers increasingly shift from sedans to utility vehicles.
The launch follows Hyundai's consistent expansion in India's automotive market, where the company operates multiple manufacturing facilities and maintains a broad distribution network. The Bayon's introduction reflects the brand's commitment to offering diverse options across price points and vehicle categories to appeal to varied customer segments.