Hyundai launches budget Beyonc SUV at Rs 91,000 less than Creta

Hyundai's new Beyonc SUV marks the automaker's latest push into the competitive mid-size sport utility vehicle segment, arriving with an aggressive pricing strategy that undercuts the popular Creta by approximately Rs 91,000. The newcomer is positioned to appeal to price-conscious buyers seeking Creta-level performance and features at a lower entry point.

The Beyonc shares its powertrain options with the Creta, allowing Hyundai to offer comparable performance credentials while maintaining a significant cost advantage. This strategic approach enables the Korean manufacturer to capture additional market share in a segment where pricing remains a critical differentiator for buyers.

As the segment's most compact offering, the Beyonc will face competition not only from traditional rivals but also from Hyundai's own established Creta model. The dual positioning reflects the company's confidence in its product lineup's ability to serve different customer preferences and budgets within the mid-size SUV category.

The launch expands Hyundai's portfolio in India's growing SUV market, where demand continues to shift away from sedans. Industry analysts will be watching to assess whether the pricing advantage translates into meaningful market penetration for the new model against established competitors.