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Iconic Diana dress expected to fetch $300,000 at Sotheby's auction

The famous black gown worn by Princess Diana at a 1994 charity event is set to be auctioned by Sotheby's in December. The auction house estimates the dress could sell for up to $300,000.

LSN World News · 11 September 2026

Iconic Diana dress expected to fetch $300,000 at Sotheby's auction

A black off-shoulder gown worn by Princess Diana is headed to the auction block in what represents a significant moment for royal fashion memorabilia. Sotheby's will offer the dress at auction on December 9, with pre-sale estimates placing its value between $200,000 and $300,000.

The dress gained prominence when Diana wore it to a high-profile charity event in 1994, where it became one of the most recognizable gowns in modern fashion history. Its sleek, elegant design and the circumstances of its public appearance have made it an enduring icon in both royal and fashion circles.

The sale comes as collectors and institutions continue to show strong interest in artifacts connected to the late Princess. Sotheby's decision to auction the piece reflects growing market demand for historically significant fashion items and royal memorabilia.

The estimated sale price underscores the commercial value of items connected to Diana's public life and cultural impact. The auction will take place at Sotheby's London location, attracting international bidders interested in royal history and fashion heritage.