India must build globally competitive media firms, says I&B secretary

India's Information and Broadcasting Secretary has called for the development of media and entertainment companies capable of competing effectively in global markets, emphasizing the nation's potential to become a leading source of creative content and technological innovation.

The senior official stressed the importance of leveraging India's vast pool of entertainment talent and digital capabilities to establish the country as a preferred destination for media production and content creation worldwide.

The push comes as India's media and entertainment sector continues to expand, driven by rising digital consumption, improved internet infrastructure, and growing demand for Indian content both domestically and internationally.

Official statements underscore the government's strategic focus on positioning India not merely as a consumer of global entertainment, but as a significant exporter of high-quality creative products and technological solutions to international audiences.

The initiative aligns with broader efforts to strengthen India's creative industries and enhance their competitiveness amid intensifying global competition in the media sector.