India's media and entertainment sector set to double in value by 2030

India's entertainment and media sector is experiencing robust expansion, with the overall market valued at $36.7 billion by 2030, according to industry projections. The sector's growth trajectory reflects rising consumer demand, increased digital adoption, and growing advertiser investment across the country.

Internet advertising represents the fastest-growing segment within the media landscape. Digital ad revenues are forecast to surge from $7.5 billion in 2025 to $14.3 billion by 2030, representing a compound annual growth rate of 13.9 percent. This near-doubling of online advertising expenditure underscores the shift in media consumption patterns toward digital platforms.

The expansion is driven by multiple factors, including India's expanding middle class, improved internet penetration in tier-two and tier-three cities, and increased smartphone adoption. Streaming platforms, digital content creators, and online news services are capitalizing on this shift, creating new opportunities for advertisers seeking to reach Indian audiences.

Industry analysts attribute the sector's momentum to evolving consumer preferences and the continued monetization of digital content. As traditional media adapts to the digital-first environment, both established broadcasters and emerging digital-native companies are positioning themselves to capture market share in the expanding ecosystem.