Politics · India Bureau
India's media market set to reach $36.7 billion by 2030
Digital advertising, streaming platforms and gaming will emerge as primary growth engines for India's media and entertainment sector over the next five years, according to industry projections. The market is expected to expand significantly as connectivity improves and consumer preferences shift toward online content.
LSN India ·
India's media and entertainment industry is positioned for substantial growth, with projections indicating the market will reach $36.7 billion by 2030. The expansion will be driven by multiple converging factors, including artificial intelligence applications, over-the-top streaming services, and the rapidly growing gaming sector.
Digital advertising is expected to capture an increasingly larger share of media spending as brands shift budgets toward targeted online campaigns. Streaming platforms will continue to benefit from rising internet penetration and smartphone adoption across the country, while gaming—both mobile and console-based—has emerged as a significant revenue generator for the entertainment industry.
Connectivity improvements, particularly in rural and semi-urban areas, will unlock new audiences for digital content and services. The combination of affordable data plans, local language content expansion, and innovative business models is creating conditions for sustained market growth across multiple segments.
These developments reflect broader structural changes in how Indian consumers engage with media and entertainment, with digital platforms increasingly replacing traditional distribution channels. Industry analysts expect this transformation to create new opportunities for content creators, technology providers, and advertising-supported platforms throughout the next decade.