Technology · India Bureau
Indian audio brand Mivi to launch budget 5G smartphone with Snapdragon chip
Mivi is set to enter the smartphone market with the launch of its Mivi One 5G on September 24, positioning itself as the only device in its price segment to feature a Snapdragon processor.
LSN India ·
Indian consumer electronics brand Mivi is preparing to make its foray into the competitive smartphone market with the imminent launch of the Mivi One 5G, marking an expansion beyond its existing audio product portfolio.
The company has announced that the device will be unveiled on September 24. According to Mivi, the Mivi One 5G will occupy a unique position in the budget 5G segment, claiming to be the sole offering in its price tier equipped with a Snapdragon processor.
The move reflects growing interest from Indian consumer brands to establish themselves in the smartphone category, particularly in the budget and mid-range segments where price-sensitive consumers represent a significant market opportunity. The inclusion of Snapdragon processing power at an affordable price point is intended to differentiate the device from competitors.
Further specifications and pricing details are expected to be revealed during the official launch event on September 24. The company's decision to launch in the 5G segment underscores the increasing penetration of next-generation connectivity infrastructure across Indian markets.