World · India Bureau
Indian Food Creator Travels 5,000 km to Jordan for Dessert
A content creator embarked on a long-distance journey to Jordan to sample a traditional kunafa, a popular Middle Eastern pastry priced at approximately Rs 190. The trip highlights the growing trend of food enthusiasts traveling across continents for culinary experiences.
LSN India ·
An Indian food content creator recently made headlines after flying 5,000 kilometres to Jordan with a singular culinary goal: to taste an authentic kunafa, the syrup-soaked pastry that is a staple across the Levant region. The creator documented the expedition as part of their food exploration series, which has garnered significant attention on social media platforms.
Armed with the expectation of finding a quiet establishment, the content creator arrived at the kunafa shop at midnight, anticipating minimal crowds at that hour. However, upon arrival, the creator discovered the eatery bustling with customers, defying initial expectations about late-night foot traffic at the popular dessert destination.
The kunafa, priced at approximately Rs 190, features layers of crispy vermicelli-like pastry, melted cheese, and sweet sugar syrup, making it a sought-after delicacy among food enthusiasts. The journey underscores the phenomenon of "food tourism," where creators and enthusiasts undertake considerable travel to experience authentic regional cuisines and document their culinary adventures.
Such journeys, while unconventional to some, reflect the evolving landscape of content creation and the appetite among digital audiences for immersive food experiences and travel narratives that transcend geographical boundaries.
Photo: A plate of kunafa, the syrup-soaked Middle Eastern pastry, November 2025. Gpkp via Wikimedia Commons (CC BY-SA 4.0).