Indian travellers seek adventure in unexplored destinations, survey shows

Indian travellers are demonstrating a marked preference for unconventional destinations and experiential journeys, according to findings from a comprehensive Asia-wide travel survey. The research indicates that adventure activities, spiritual tourism, and extended stays are emerging as key motivators for Indian holidaymakers planning their trips.

The trend reflects a broader evolution in travel behaviour, with Indian tourists moving beyond traditional tourist circuits to explore lesser-known regions and engage in outdoor pursuits. This shift suggests a growing appetite among Indian travellers for more immersive and authentic travel experiences that go beyond conventional sightseeing.

Spiritual journeys represent another significant component of the travel preferences identified in the survey, highlighting the cultural dimensions that influence holiday planning among Indian travellers. Combined with the interest in adventure tourism, these factors paint a picture of an increasingly diverse and experientially-focused travel demographic in India.

The preference for longer stays indicates that Indian travellers are also seeking more time to explore destinations thoroughly rather than rushing through brief visits. This trend could have implications for tourism development in Asia, particularly for regional destinations looking to attract Indian visitors through adventure tourism and cultural experiences.