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Industrialist Goenka highlights traditional sand-roasted potato cooking method

Harsh Goenka, prominent Indian industrialist, has drawn public attention to a time-honoured culinary practice by sharing footage of potatoes being roasted in hot sand. The video has sparked renewed interest in traditional cooking techniques across India.

LSN India · 12 October 2026

Goenka, known for his ventures in the RPG Group, recently posted video content showcasing the rustic method of preparing potatoes by burying them in heated sand—a practice that has persisted across various regions of India for generations. The industrialist expressed enthusiasm about the cooking technique, commenting on the appealing nature of the finished product.

The sand-roasting method represents one of India's oldest culinary traditions, relying on natural heat transfer to cook vegetables without requiring modern cooking equipment. This technique has been employed in rural and semi-rural communities across the subcontinent, where it remains a practical and economical approach to food preparation.

Goenka's decision to share the video on social media platforms has led to increased visibility for such indigenous cooking practices. In recent years, there has been growing appreciation for traditional Indian food preparation methods, as both urban and rural populations seek to reconnect with cultural heritage and sustainable cooking alternatives.

The spotlight on sand-roasted potatoes aligns with a broader trend of documenting and celebrating India's diverse culinary traditions, many of which predate modern kitchen technology and continue to hold cultural and practical significance in contemporary Indian society.