Business · India Bureau
iQOO Neo 12 set for China launch on October 28 with new colour variants
Chinese smartphone manufacturer iQOO has announced an October 28 launch date for its Neo 12 model in China, with sales commencing shortly after the unveiling. The company has confirmed the device will be offered in multiple colour options including Contest and Shadow Black.
LSN India ·
iQOO has formally announced that the Neo 12 smartphone will make its debut in China on October 28, marking the next addition to the company's Neo series lineup. The launch event will be followed by a swift retail rollout, with the company preparing to begin accepting orders in the days following the official presentation.
The handset will be made available in a selection of colour variants designed to appeal to different consumer preferences. Among the confirmed options are Contest and Shadow Black, with the company indicating additional colour choices may be revealed closer to or during the launch event itself.
The Neo series has established itself as a mid-range offering from iQOO, typically targeting users seeking performance and value in a competitive market segment. While detailed specifications for the Neo 12 have yet to be fully disclosed, the imminent launch suggests the company is preparing to showcase the device's capabilities and feature set to prospective buyers.
The October 28 launch comes as Chinese smartphone makers intensify competition in the domestic market ahead of the year-end shopping season. iQOO, a subsidiary brand under BBK Electronics, continues to expand its portfolio across multiple price segments to capture market share in China's crowded smartphone sector.