World · India Bureau
Jaipur confectionery unveils luxury gold-infused sweet ahead of Diwali
A Jaipur-based sweets maker has introduced an premium offering featuring edible gold, priced at Rs 1.23 lakh per kilogram. The elaborately crafted confection is designed to cater to affluent consumers seeking distinctive festive delicacies.
LSN India ·
Tyohar, a established confectionery in Jaipur, has launched a new festive product christened 'Asharfi' that combines traditional sweetmaking with luxury ingredients. The sweet is crafted in a coin shape reminiscent of the historical gold coin of the same name, and incorporates edible gold as a key component.
The premium offering carries a price tag of Rs 1.23 lakh per kilogram, positioning it firmly in the luxury segment of the seasonal sweets market. The product launch coincides with the Diwali shopping season when Indian consumers traditionally spend on festive delicacies and gifts.
The introduction of such high-end confectionery products reflects evolving consumer preferences during major festivals, with affluent buyers seeking distinctive items that go beyond conventional offerings. Luxury food products featuring precious metals have gained traction among elite consumers in urban India in recent years.
With Diwali festivities driving heightened spending on celebratory items, the confectionery's new offering targets a niche market segment willing to pay premium prices for exclusive and aesthetically distinctive sweets that serve as both indulgence and status symbol.